With increasing number of online presence of almost every business, there is a drop in shop footfalls; therefore, it is important to gear up for the same if your physical store is not helping to get enough sales too, before your business is also forced shut due to lack of sales it makes sense to embrace technology and go online. The best part about ecommerce businesses is that your online store will be open 24 hrs doing sales and informing visitors about your services and products for you. With people having less time to visit a store, the footfall to a physical store has declined drastically. These days’ people are more tech savvy and do multitasking using mobile which is why most businesses want to be reachable at the click of a button.
Why Create your Ecommerce Business
Let us understand why we are insisting upon you having an ecommerce business. Ecommerce businesses also performs the same tasks which you do in your store, only difference is that there you have a sales team to drive the sales and have to be physically present to open and shut your store which has a time bound operations and here on a ecommerce platform all your store activities are self mechanized and your presence is only required to manage the after sales services, such as packing and dispatching and handling queries or grievances.
Before you Start your Ecommerce Business
It is easy to start an ecommerce business, all you need to hire a team of professionals to make things live for you. But before you do that, it is good to carry out some research at your end to understand and watch out what your competitors are doing and how they are doing marketing and sales. If you are not already into any kind of business and are new, this calls for more research as there are several products and services which can be done online itself and there are physical sales which require different ecommerce business model. If you are new probably Dropshipping model would be a safer way to get started, where you don’t have to do production nor warehousing of the stocks, all this is managed by the drop shipper you choose to work with.
Getting started with online business
Once you have made up your mind upon what you wish to offer, it is time to understand how to start an ecommerce business from scratch. Firstly, you need to have a name for your business, choose a name that is easy to remember and unique at the same time associating well with the nature of your business. Once you have done this, the next step would be to check out if there is any other player in the market with the same name, although when you apply for a trademark, they will run a check too, ensuring your company name is unique legally. Once it is all clear, check out for the domain name and upon obtaining one, you are now ready for legally establishing your company. You will need to specify your entity type, such as you are required to mention if the entity is a sole proprietorship firm, partnership or an LLC or Corporation or a private limited firm.
How to start your Ecommerce Business
Once you have got your legal papers in place you are ready to start your ecommerce business. Here while starting an ecommerce business you can do a short research on other related product or services websites. By doing this you would get an idea of how the ecommerce site of people with similar products and services appear. This will also give you an understanding of how you want your homepage to look, very similar to your physical shop window, as this is the first thing your customers will see upon visiting your website. These ideas can be shared with web developer professionals, who in turn would create a dummy website and show you for approval. After your approval the professionals would request for your products or service information and will put together the ecommerce website for you.
Effective Sales and Marketing for your Ecommerce Site
Like every website that is online, having a presence is just not enough, you will need to carry several sales and marketing strategies which are often unique to your company and the product and services you are into. Getting started with an ecommerce business is just one part of it, there are a host of other back end things which need to be taken care of too. Most people make this mistake of having a good ecommerce website and not promoting as per the online strategies. You must understand that online businesses run differently than physical offices or stores. Although things are not that cumbersome online, there are some promotional strategies which you must learn and carry out to keep attracting traffic to your ecommerce site. There are professionals who do Social Media optimization and help you drive the sales opportunities for you.
Ready to use Ecommerce Platforms
Like most products and services there are easy ways to go live too. There are some ecommerce platforms which allow you to create and launch your online store without having to know a programming language. Although this requires you to be a little patient while you still understand the company policies and services. Few such ecommerce platforms which you may have a look at and get started could be Shopify, WooCommerce, Squarespace and Magento to name a few popular ones. Once you have finished exploring them you may want to zero upon one of the platforms and go ahead. These platforms have pre designed ecommerce sites where you will need to just personalize them as per your company products and services. It is good to get your product photographs clicked professionally and use them unlike using the template images which will definitely not be liked by the website visitor’s. Your store visitors would love to see more of your images, product and other details, so work towards creating the most unique content, images and services sections.